Key Responsibilities
- Develop and implement SEO strategies to increase organic traffic and improve search engine rankings.
- Perform keyword research to identify opportunities for content optimization and growth.
- Optimize website structure, content, and meta tags for search engine visibility and user experience.
- Monitor and analyze SEO performance metrics, including rankings, traffic, and conversion rates, and provide actionable insights.
- Conduct technical SEO audits to identify and resolve issues such as crawl errors, page speed, and mobile usability.
- Collaborate with the content and web development teams to ensure SEO best practices are integrated into all digital marketing efforts.
- Stay up-to-date with the latest SEO trends, search engine algorithm updates, and industry best practices.
- Build and execute a link-building strategy to improve domain authority and overall site visibility.
- Generate detailed reports on SEO performance and recommend improvements based on data-driven insights.
Requirements
- Proven experience as an SEO Specialist or in a similar role, with a track record of improving search engine rankings and organic traffic.
- Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Experience in conducting keyword research and competitor analysis.
- Familiarity with technical SEO, including website optimization, structured data, and mobile-first indexing.
- Strong understanding of search engine algorithms and how they affect rankings.
- Excellent analytical skills, with the ability to interpret data and provide actionable insights.
- Familiarity with HTML, CSS, and basic web development concepts is a plus.
- Strong written and verbal communication skills to work with cross-functional teams.